Marketing Coordinator - Arts Council of Winston-Salem & Forsyth County

Job Title: Marketing Coordinator

Department: Communications

Reports to: Director of Programming

Classification: Part time (20-30 hours/week, includes occasional nights & weekends)

Pay Rate: $22/hr

About Arts Council:

Arts Council of Winston-Salem & Forsyth County is the chief advocate of the arts and cultural sector in Winston-Salem and Forsyth County. Our goal is to serve as a leader in lifting up, creating awareness, and providing support to grow and sustain artistic, cultural and creative offerings throughout our region.

We acknowledge that it takes every voice, every talent, and every story to make our community a great place to live, work, and play. Arts Council is committed to serving as a facilitator, organizer, and promoter of conversations that are authentic, inclusive, and forward-thinking.

Job Summary:

The Marketing Coordinator’s role enhances the visibility and impact of the organization through:

• Ensuring Arts Council’s revenue-generating events are successfully marketed via website and social media accounts, e-blasts, press opportunities, printed collateral (posters, flyers, campus calendars, mailers), paid targeted marketing, and community promotional resources to maximize ticket sales and reach audiences across all target demographics

• Sharing Arts Council’s identity, mission, and achievements through website, social media, press, outreach campaigns, and annual reports

• Boosting visibility for other community arts events via social media, press opportunities, and community calendars

Job Responsibilities:

Website

• Maintain and update Arts Council’s website; add event listings, press releases, grant and gallery updates, etc.

Social Media

• Manage and monitor Arts Council’s social media pages; create content for platforms including Facebook, Instagram, and LinkedIn; respond to inquiries

• Create and run social media ads for Arts Council-produced events

• Share information about community arts events and artist opportunities

Email

• Compile and send monthly eblasts including Community Events, On-Campus Events, Artist Opportunities, and one-off event promotion emails

• Maintain and segment contact list; add contacts from newsletter opt-ins and ticket buyers

• Create and send post-show surveys to event attendees

Marketing Strategy

• Maintain calendar of scheduled social media posts, eblasts, and press

• Create marketing campaign schedule for Arts Council-produced events

• Attend marketing strategy meetings

Print/Design

• Use Canva or Adobe Creative Cloud to develop and edit materials guided by Arts Council’s brand standards

• Create and distribute around campus posters for Arts Council-produced events and campus event calendar

• Design and print materials including annual reports, playbills, brochures, donor appeal letters, and banners

Public Relations

• Write press releases and coordinate media outreach (via Capture PR & Marketing) for Arts Council events and major announcements

• Cultivate relationships with local media (Winston-Salem Journal, YES!Weekly, WStoday, etc)

Analytics/Reporting

• Monitor engagement across channels (website traffic, email open rates, social media engagement)

• Report on campaign performance, online engagement, survey feedback

Events

• Attend Arts Council-produced events to capture photo and video content; share to social media

Other

• Perform work in a manner that is consistent with Arts Council’s mission, vision, and values, including advancing Arts Council’s commitment to equity, diversity, accessibility, and inclusion.

• This role may evolve as the organization’s programming marketing needs change.

• Per Arts Council requirements, all material-generating work must be done using Arts Council-owned technology, software, and accounts, and saved in Arts Council’s cloud storage/server.

  
  

  Experience/Job Requirements:

• At least 2 years of experience creating digital and print marketing materials

• Strong graphic design and copywriting skills; close attention to detail relating to spelling, grammar, punctuation, and brand standards

• At least 2 years of experience creating social media content for a company/organization

• Experience creating and sending emails via Constant Contact or similar

• Availability to work in-office 20-30 hours/week and attend off-site events on occasional nights and weekends

• Strong time management skills; ability to work on concurrent projects and adhere to deadlines

• Proven ability to work as part of a diverse team

• Interest in live events, arts advocacy, marketing strategy, and audience development

• Essential functions: The ability to communicate effectively via computer, phone, writing, and in person; the ability to utilize computer software to create graphic designs featuring images, text, and colors; the ability to utilize marketing email software and social media programs to effectively communicate text and images; the ability to prepare, distinguish, and distribute printed materials; the ability to capture photo, video, and audio content.

Arts Council is an equal opportunity employer. We encourage candidates of all backgrounds to apply.

To apply, email a cover letter, resume, and writing/graphic design sample to Corinne Bass, Director of Programming (cbass@intothearts.org)