Thanks to funds raised during The Arts Council’s 2007-2010 comprehensive campaign, Winston-Salem underwent new branding and was able to develop signage, a special events-related website and other tools to market itself as “The City of Arts & Innovation.”

The slogan underscores the importance of both the arts and new technology — particularly that housed within the Piedmont Research Park – to enhancing the growth of Winston-Salem.

Efforts are paying off, too. For a printable flier listing all the reasons why Winston-Salem is garnering state, national and international kudos, please click below.