Through strategic planning in the arts community, starting with The Arts Council itself, and wise investment of Arts Council funds, Winston-Salem can continue to be “The City of Arts and Innovation” with a thriving, engaged, and vibrant arts community. In this process, The Arts Council strives to be – and to be perceived as being – the responsible leader of and principal advocate for a formal, collaborative relationship between the public and private sectors to raise funds and allocate resources to arts organizations that are fulfilling their expressed missions and their commitments to the community.